Jordan Brand is making a significant push to expand its footprint in China with a high-profile tour featuring some of the NBA’s biggest stars. Jayson Tatum, Luka Dončić, Zion Williamson, and Paolo Banchero are leading the charge, aiming to inspire the next generation of basketball players and fans across the region.

The tour kicks off in Shanghai with a series of basketball camps designed to foster young talent. Local youth will have the opportunity to learn from some of the game’s best, reinforcing Jordan Brand’s dedication to growing basketball globally. Following the camps, the athletes will head to Beijing for the Next Stop Dongdan streetball finals, a renowned event in Chinese basketball culture. Their presence is expected to elevate the competition and inspire aspiring streetballers.

Beyond basketball, the athletes will immerse themselves in Chinese culture, including a visit to the Great Wall of China. This iconic landmark provides a unique backdrop for these NBA stars to connect with the country’s history and people.

Source: Nice Kicks

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