Cooper Flagg has officially signed with New Balance, becoming the latest rising star to join the brand’s expanding basketball roster. Known for his exceptional versatility on both ends of the court, Flagg is currently ranked as the top high school basketball player in the nation. His partnership with New Balance represents a significant step for the brand as it continues to solidify its presence in the basketball world.

Flagg, who will be starting his freshman year at Duke, is widely regarded as one of the premier basketball prospects in the country. The Maine native has already captured attention with his outstanding performances and dominant defensive abilities, making him a valuable addition to New Balance’s lineup.

This summer, Flagg was one of 15 athletes selected for the 2024 USA Basketball Men’s Select Team, chosen to train with the USA Basketball Men’s National Team. Notably, he is the only teenager and the first college player to receive this honor since 2013. Flagg joins a New Balance roster that features NBA stars such as Kawhi Leonard, Zach LaVine, and Jamal Murray.

According to New Balance, Flagg will be involved in basketball campaigns and will also collaborate with the brand on lifestyle projects and community initiatives, particularly those aimed at supporting young athletes.

Source: Nice Kicks

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