As the secondary sneaker market navigates this period of flux, collectibles have emerged as a burgeoning sector, and Lego, the legacy Danish toy manufacturer, stands as a tour de force within this realm. Having woven themselves into the fabric of countless childhoods, Lego is now poised to embark on an unprecedented collaboration with the Swoosh.

The multi-year partnership, designed to inspire imagination and active play, commences next year. While the specifics remain undisclosed, the collaboration is expected to encompass a diverse range of co-branded products, content, and immersive experiences, seamlessly merging the worlds of sports and creative play.

The accompanying announcement animation offers exciting clues, featuring a floating Nike Dunk, a Lego Pegasus—a nod to Nike’s legacy runners—and a waffle sole.

Lego has quietly expanded its reach beyond traditional toymaking. The company has recently announced plans for a Pharrell Williams biopic and has previously collaborated with adidas, culminating in a build-your-own adidas Superstar project.

Moreover, Lego has served as a muse for countless custom sneaker creations, with artists like @tomyoo23 regularly bridging the gap between the two worlds.

Elsewhere, check out the Toy Story x Crocs Off-Court Clog “Pizza Planet”. Alternatively, you can also head to the SNKRDUNK App via the banner below and browse the latest and greatest in sneakers, streetwear, and TCG.