A Guide to the Best ASICS Onitsuka Tigers: Mexico 66, and More!

21st August 2024 EDT FEATURES

A Guide to the Best ASICS Onitsuka Tigers: Mexico 66, and More!

The story behind the iconic legacy and the must-have styles you need in your collection now!

A Guide to the Best ASICS Onitsuka Tigers: Mexico 66, and More!

Onitsuka Tiger Retail US$

They’ve graced the feet of martial arts legends and Hollywood royalty, their iconic stripes a symbol of both style and function. No, we’re not talking about a secret society (although their dedicated fanbase might argue otherwise!), but the legendary sneakers known as ASICS Onitsuka Tiger.

A Timeless Investment for Your Feet

Onitsuka Shōkai, later known as Onitsuka Co., Ltd., was rebranded as ASICS Corporation in 1977. Since then, Onitsuka Tiger has been a lifestyle brand under the ASICS umbrella, embodying the brand’s founding principles of “Anima Sana in Corpore Sano” (a healthy soul in a healthy body).

While the retro design, with its sleek silhouette and sophisticated color palette, is a significant part of Onitsuka Tiger’s appeal, it’s not the only reason for its enduring popularity. The brand is steeped in history and committed to quality. Their “NIPPON MADE” series exemplifies this, with each pair handcrafted by artisans using traditional Japanese techniques. This dedication to exceptional craftsmanship, combined with a rich heritage and innovative design, makes Onitsuka Tiger shoes a worthwhile investment for many.

What’s the Secret to Onitsuka Tiger’s Lasting Appeal?

Beyond the iconic signature stripes, which were first introduced in 1966, Onitsuka Tiger offers a blend of style, comfort, and performance. The Mexico 66, in particular, has become a symbol of agility and style, thanks to its association with martial arts legends like Bruce Lee and its appearance in films like Kill Bill.

Did You Know? The Nike-Onitsuka Tiger Connection

History of Nike Cortez and ASICS Onitsuka Tiger

The story of Nike and Onitsuka Tiger is one of rivalry, cooperation, and mutual respect. It all started when Nike’s founder, Phil Knight, was a student at the University of Oregon. Impressed by the quality and affordability of Onitsuka Tiger shoes, he decided to become their distributor in the United States.

Knight and Onitsuka Tiger’s founder, Kihachiro Onitsuka, formed a strong partnership, with Knight proposing new designs and Onitsuka implementing them. However, as Nike grew, tensions arose, and they eventually parted ways. Nike went on to create its own iconic brand, while Onitsuka Tiger continued to thrive.

And here’s a fun fact: When Phil Knight left Onitsuka Tiger, he took with him the design that would become the Nike Cortez—originally intended to be an Onitsuka Tiger model.

Despite going their separate ways, both brands have left a lasting impact on the sneaker industry, highlighting the power of collaboration, innovation, and the enduring spirit of entrepreneurship.

The Best ASICS Onitsuka Tigers to Buy Now

Onitsuka Tiger Mexico 66 “Yellow/Black”