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7th August 2024 EDT RELEASES

“Breakfast Icon Meets Fashion Icon”: McDonald’s and SBTG Announce Collaboration

Introducing the hyper-exclusive McGriddles x SBTG Jacket.

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Mr. Sabotage is enjoying a prolific year, marked by high-profile collaborations with heritage brands such as Vans, ASICS, and XLARGE, as well as premier regional labels like Thailand’s Carnival. Still, the most unexpected partnership yet appears to be on the horizon: a collaboration with fast-food giant, McDonald’s.

The release arrives in tandem with the reintroduction of the McGriddles to the Singapore menu. This union of culinary and cultural icons has resulted in the creation of the McGriddles x SBTG Jacket, a limited-edition piece designed for the most ardent fans of the sweet and savoury breakfast burger.

The McGriddles x SBTG Jacket is limited to the top one hundred who accumulate the highest number of Breakfast McGriddles® Meal purchases through the McDonald’s app, within the promotional window of 8 to 21 August 2024. Comprehensive details and terms and conditions can be accessed on the McDonald’s Singapore website.

The collaboration and campaign, characterized by its gamified approach, have prompted fellow industry luminaries Jeff Staple and tobyato to express excitement for the partnership, when it was announced on Instagram earlier.

Elsewhere, check out the BAPE x mastermind JAPAN 2024 collaboration. Alternatively, you can also head to the SNKRDUNK App via the banner below and browse the latest and greatest in sneakers, streetwear, and TCG.

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