Streetwear titan Supreme is expanding its empire with a new store in Miami’s Design District. The move marks a significant step for the brand under its new owner, EssilorLuxottica. Founder James Jebbia personally scouted the location last year, signaling the strategic importance of this high-profile address.

Known for its luxury boutiques and vibrant art scene, the Design District provides a perfect backdrop for Supreme’s exclusive and edgy aesthetic. This strategic move positions the brand at the intersection of streetwear and high-end fashion, a territory it’s increasingly exploring since its acquisition.

While Supreme’s signature limited-edition drops and collaborations are expected to remain core to the brand, the infusion of new resources and expertise from EssilorLuxottica could potentially broaden its horizons. As the opening date approaches, anticipation is building for details on the store’s design, product offerings, and grand opening events.

Source: House of Heat

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