[Update 30 Oct 2024] Mark your calendars! The Pharell x Adizero Adios Pro Evo 1 “Earth” will be launching exclusively at the adidas NYC Flagship store on 2 November. It will retail at US$500. Don’t miss out!

The nexus between the 2024 Summer Olympics and footwear has dominated the conversation for months. The volume of releases has been immense, but the historical weight of the Games remains undeniable. This urgency has driven brands to showcase their finest creations on the global stage.

During the final leg of the Paris 2024 torch relay, adidas secured a pivotal moment. Longtime collaborator Pharrell Williams donned a unique colorway of the Adizero Adios Pro Evo 1.

Williams’ multifaceted partnership with adidas makes him an ideal ambassador for the model’s trailblazing nature. Though not an Olympian himself, his cultural cachet elevates the shoe’s profile. Staying true to his artistic spirit, the colorway features navy and green accents dancing across the Three Stripes branding, juxtaposed against a sophisticated base of white and platinum.

The adidas Adizero Adios Pro Evo 1 boasts a staggering 40% weight reduction compared to its predecessor. Further innovations in LightStrike cushioning and structured mesh ensure an uncompromisingly fast and comfortable ride.

Release details for this Pharrell x adidas Adizero Pro Evo 1 remain elusive as of now. However, the mainline edition, launched in late 2023, is still available in select sizes. Be prepared for a premium price tag though, its level of cutting-edge technology comes at a cost of US$500. Stay tuned for more details and images in the coming weeks!

Elsewhere, in tandem with the Games, explore more of the Kith for Olympic Heritage collection. Alternatively, you can also head to the SNKRDUNK App via the banner below and browse the latest and greatest in sneakers, streetwear, and TCG.