With the Paris Olympics looming, 3.PARADIS is taking a nostalgic detour, revisiting basketball’s storied legacy to inform its latest venture. The French-Canadian label has assembled a dream team of collaborators—Mitchell & Ness and the NBA. This triumvirate of style and sports is further elevated by the involvement of rapper Fabolous as the face of the campaign.

“We’ve come together to epitomize the dream,” shares Emeric Tchatchoua, 3.PARADIS’ founder and creative director. “This collection inspires individuals to exceed their boundaries, make a personal impact, and become legends. It’s a celebration of the spirit of sportsmanship and the global unity fostered by sports.”

The collection’s centerpiece is a pair of varsity jackets: one in a striking silver, the other cloaked in black. Both are adorned with distinctive patches from each collaborator. A collaborative basketball jersey and a pastel blue basketball complete the offering.

The tripartite 3.PARADIS x Mitchell & Ness x NBA capsule launches on 30 July at the 3.PARADIS webstore. For those in Paris, an immersive pop-up shop will open its doors from 30 July to 4 August at 23 Rue Charlot, 75003.

In other news, check out the CLOT x adidas Gazelle “Linen Khaki/Light Blue”. Alternatively, you can also head to the SNKRDUNK App via the banner below and browse the latest and greatest in sneakers, streetwear, and TCG.