Tech titan Mark Zuckerberg, founder of Meta, is in talks to acquire a stake in streetwear powerhouse Supreme, according to The Wall Street Journal. This potential move comes on the heels of VF Corp’s sale of Supreme to eyewear giant EssilorLuxottica, where Meta has also expressed interest in a 5% ownership.

Known for its coveted red box logo and exclusive drops, Supreme has long been a cultural touchstone in streetwear. EssilorLuxottica, parent company to Ray-Ban and Oakley, aims to deepen its fashion brands’ digital presence. Zuckerberg’s metaverse ambitions and focus on smart glasses align with Supreme’s cultural clout, potentially fueling a partnership that could redefine streetwear through technology.

While neither company has confirmed the discussions, Zuckerberg’s recent comment on Threads hinted at a potential development.

Image via Nice Kicks

Cover image via Jason Henry/Bloomberg

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