Potato Head, the iconic lifestyle and hospitality brand, unveils its SS24 collection, a vibrant embodiment of its “Good Times, Do Good” ethos. The collection invites people to bring a piece of the Desa spirit into their everyday lives, offering apparel that reflects the brand’s unique blend of music, art, design, and wellness.

Committed to sustainability, Potato Head has crafted a range of eco-friendly merchandise such as t-shirts, printed shirts, shorts, raincoats, and headgear using recyclable, bio-based, and organic materials. This collection demonstrates the brand’s dedication to creating a positive impact without compromising style or quality.

Lisa Yamai, former Snow Peak President and Creative Director, now leads Potato Head’s product line as Chief Product Officer. Leveraging her expertise, Yamai is bringing the brand’s vision to life through this new collection.

“We’re thrilled to introduce merchandise that not only captures our distinctive style but also aligns with our sustainability goals,” said Yamai. “By using eco-friendly materials and designs inspired by our vibrant culture, we hope to inspire our customers to live a more conscious and stylish lifestyle.”

The collection, priced from 760K IDR (~US$52) to 2M IDR (~US$135), is available at Desa Potato Head, Bali, and online.

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