With Paris 2024 approaching, New Balance is participating in the festivities with its MADE in USA iteration of the 990v6, aptly dubbed “Paris”. The 990v6 “Paris” edition draws inspiration from the city’s rich cultural tapestry and the elegant design of the New Balance store there.

The shoe boasts a sophisticated color scheme of Rich Oak, True Brown, and Afterglow, reminiscent of the handcrafted textiles and furniture found within the Parisian store. This unique palette blends luxury and craftsmanship with New Balance’s signature athletic aesthetic.

Staying true to its “MADE in USA” heritage, the 990v6 “Paris” utilizes premium materials and meticulous construction. The upper combines high-quality suede and breathable mesh for a balance of durability and comfort. New Balance’s renowned ENCAP technology in the midsole provides superior cushioning and support for all-day wear.

Special branding elevates this release. The insole features unique graphics that nod to the Parisian inspiration, while the classic New Balance logo displayed on the tongue and heel reinforces the brand’s legacy and commitment to quality.

The New Balance 990v6 MADE in USA “Paris” arrives 26 July 2024 via select New Balance retailers and online at NewBalance.com. A retail price hasn’t yet been announced, so stay tuned to this page for updates. Get the pair via the SNKRDUNK App post-release.

Images via wuyue5

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