ASICS is inviting everyone to “Evoke Customization” in 2024, encouraging self-expression and exploration. As part of this initiative, the brand has teamed up with music ambassador MOLA ODDITY to reimagine the classic GEL-NIMBUS 10.1 and GEL-KAYANO 14 silhouettes.

The new GEL-NIMBUS 10.1 blends retro charm with modern innovation. It retains the iconic shape of its predecessor while incorporating fresh design elements and colors. This fusion of past and present is a testament to ASICS’ commitment to pushing boundaries and redefining running shoe aesthetics.

At the heart of the update is the integration of the GEL-KAYANO 14’s midsole technology. This upgrade enhances stability, comfort, and overall performance, solidifying the GEL-NIMBUS 10.1 as a top contender in the running shoe market. The series comes in three colorways: pure silver/magic blue, pure silver/black gold, and pure silver/mint green.

The revamped GEL-NIMBUS 10.1 and GEL-KAYANO 14 dropped on 15 July with limited quantities at the ASICS Shanghai flagship store, select mainland China locations, and on the Douyin app.

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