Provocateur, lyricist, and iconoclast, Eminem, joins forces with America’s iconic fast-food chain, White Castle, for a playful and unexpected limited-edition merchandise collection. This collaboration coincides with the highly anticipated release of Eminem’s 12th studio album, The Death of Slim Shady (Coup De Grâce).

The capsule collection cleverly references the “White Rapper” label that has followed Eminem throughout his career. But, in this instance, the Detroit-born rapper leans into the moniker, transforming it into a source of amusement and a springboard for creative expression.

The centerpiece is the graphic T-shirt, boldly imprinted with “White Rapper” alongside the fast-food chain’s castle logo. Their “Buy ’em by the Sack” tagline completes the design, adding a touch of humor and a nod to White Castle’s signature slider burgers.

A matching trucker hat complements the T-shirt, further solidifying the playful spirit of the collaboration.

The limited-edition Eminem x White Castle collection is available now on Eminem.com, priced at US$35 for the t-shirt and the cap US$30.

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