[Update 27 Feb 2025] More than half a year after it first surfaced, the thisisneverthat x New Balance M1000 TI “Silver/Red” is finally confirmed for release. The pair will be available on the South Korean brand’s website on 27 February for US$160, with a wider release on 7 March. To tide through the wait, head over to the gallery for some of its campaign images.

thisisneverthat reunites with New Balance to unveil the thisisneverthat x New Balance M1000, a collaborative sneaker that reimagines New Balance’s flagship performance running shoe.

This latest collaboration marks a significant milestone for both brands. It represents the first time the South Korean streetwear label has taken on the 1000 series from NB’s catalogue. Known for its premium craftsmanship and innovative technology, the 1000 has long been a staple among runners.

While specific details regarding the design of the thisisneverthat x New Balance M1000 remain under wraps (literally), the collaboration is sure to generate excitement among fans of both brands. thisisneverthat’s signature minimalist aesthetic, coupled with New Balance’s expertise in performance footwear, promises a sneaker that seamlessly blends style and functionality.

With the release date yet to be announced, details regarding the titular pair will be unveiled in the coming weeks. Stay tuned for further updates!

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