The world of K-pop streetwear collabs continues to grow! Japanese sportswear brand Onitsuka Tiger enlists brand ambassador TWICE’s Momo for their new Autumn/Winter 2024 “Yellow Collection” campaign.

The campaign shots showcase the latest apparel, footwear, and bags from Onitsuka Tiger, blending their heritage inspiration with trendy cuts. Cropped hoodies, wide pants, and the DENTIGRE™ Puff Boot are some of the highlighted pieces among many, all complemented by Momo’s athletic image.

“This collection offers a chic vibe that’s different from previous Onitsuka Tiger collections. The apparel features a great fit and clean silhouettes. The coat in particular caught my eye–it’s so versatile, I could see myself wearing it every day! Through the campaign visuals, I hope you get a feel for this fantastic new collection,” says Momo.

The Onitsuka Tiger AW24 “Yellow Collection” launches in Japan this July 2024, with a global rollout expected to follow shortly thereafter.

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