[Update 18 Jul 2024] BLACKPINK’s Rosé and PUMA unveil a new series of images for the latter’s “Rewrite the Classics” campaign, featuring the Palermo sneaker model. Check them out in the gallery above now.

Global K-pop phenomenon BLACKPINK boasts ambassadorships that match the strength of their discography—solid and impressive.

Alongside their enduring collaboration with adidas Originals, each member has pursued individual projects with prestigious fashion houses like Dior, Celine, Calvin Klein, and Yves Saint Laurent.

In addition, group member Rosé has been newly appointed as the global brand ambassador for the German sportswear brand PUMA, joining the likes of Rihanna, A$AP Rocky, Dua Lipa, and Skepta.

To kick off her role, the K-pop idol stylishly rocks a PUMA tracksuit paired with Palermo sneakers, and she will continue promoting classic franchises within the brand’s sportstyle category.

“I am so excited to join the PUMA family. I cannot wait for my fans to join my next chapter with PUMA,” says Rosé.

Stay tuned for the exciting campaigns they will unveil.

In other news, check out the Converse Korea x aespa’s Karina Fall 2024 campaign.

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