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14th June 2024 EDT FEATURES

Euro 2024 Special: How Blokecore is Kicking Up a Fashion Storm

Das ist Fußball.

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Euro 2024 Special: How Blokecore is Kicking Up a Fashion Storm
Euro 2024 Special: How Blokecore is Kicking Up a Fashion Storm
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Nothing beats the vibes of an international football tournament kicking off in the summer. Yes, we had the World Cup during Winter a couple of years ago but this year, we’re doubly spoiled with the Euros in Germany and the Copa America happening simultaneously in the US, this month. With these prestigious tournaments come a brand new array of football kits to proudly wear or collect.

For passionate fans, football kits are highly collectable. They act as tangible pieces of their club’s or country’s history, embodying iconic moments. From legendary title-winning jerseys like Manchester United’s iconic red jerseys from the ‘90s like the one worn by British rapper, Dave, to unique designs reflecting cultural shifts like the Corianthians third kit—a Brazilian club kit featuring Japanese elements, these shirts hold immense sentimental value.

Owning a piece of that history, especially a rare or match-worn shirt, becomes a badge of honor and a way to connect with the club’s legacy on a deeper level.

Blokecore

(From left to right) Dave in a ’94-’96 Man United home kit, Corinthians Third Kit ’22-’23

The longstanding tradition of wearing team colors has evolved into the ironically labelled “blokecore” trend. Coined on TikTok in late 2021, blokecore isn’t exactly a revolutionary fashion movement. But it perfectly captures the current zeitgeist’s love for comfortable, nostalgic pieces with a hint of streetwear edge.

What Is Blokecore?

At its core, it’s a fashion trend built around incorporating football shirts, particularly vintage ones, into everyday wear. The term “bloke” itself is British slang for “man,” hinting at the trend’s origins in British football fan culture. Imagine terraces filled with supporters decked out in their favorite team’s jerseys, paired with jeans and trainers—a look that’s effortlessly casual and undeniably suave.

Blokecore’s impact goes beyond just reviving a familiar aesthetic. It’s a reminder that fashion can be fun and expressive, free from rigid rules. It’s about injecting your personality into your outfit, whether you’re a die-hard football fan or simply love the laid-back vibe. This trend has even influenced high fashion, with major brands like Balenciaga and Etro reinterpreting football shirts for their runway collections.

Now, onto the jerseys themselves! When it comes to blokecore, the best choices often tell a story. Vintage finds with classic team logos and colours are a surefire win. Think timeless stripes of AC Milan or Argentina’s iconic light blue and white. But blokecore isn’t afraid of a bit of uniqueness either. Jerseys from lesser-known leagues or international teams can add a touch of conversation-starting flair to your outfit. Peep the Venezia pieces below for example. 

Blokecore

From right to left: Venezia home (’21-’22) and away kits (’22-’23)

Influential streetwear brands like SUPREME and Kith have started leaning towards blokecore and their latest drops speak volumes. Despite collaborating with Ducati, an Italian motorcycle brand, the former’s capsule consisted of a few football jerseys to commemorate the collaboration. This approach lets them cater to a wider audience interested in a more casual yet fashion-forward take on football apparel.

It’s a smart move, capitalizing on the growing popularity of both streetwear and football fashion. Just take a look at the recently released Aries x Umbro collection, just in time before the Euros kicks off.

Blokecore

Aries x Umbro Collab

If you are looking to get into blokecore, SNKRDUNK Magazine has made your journey much easier with a curated list of football tops trending right now. Check them out below!


Best Blokecore Jerseys To Shop Right Now:

Blokecore - Off-White-x-Nike-Football-Away-Jersey-_Black

Off-White x Nike Football Away Jersey “Black”

Blokecore - PALACE-GUCCI-Printed-All-Over-GG-Football-Technical-Jersey-T-shirt-_Blue_

PALACE GUCCI Printed All-Over GG Football Jersey T-shirt “Blue”

Blokecore - Kith-Shadow-Stripe-Marcel-Soccer-Jersey-_Gulf_

Kith Shadow Stripe Marcel Soccer Jersey “Gulf”

Blokecore - Supreme-Maradona-Soccer-Jersey-_Multicolor_

Supreme Maradona Soccer Jersey “Multicolor”

Blokecore - Wasted-Youth-Soccer-Shirt-_Black_

Wasted Youth Soccer Shirt “Black”

Blokecore - Nike-FC-Barcelona-x-Patta-Culers-del-Món-Mens-Nike-Dri-FIT-Short-Sleeve-Soccer-Top-_Black_

Nike FC Barcelona x Patta Culers del Món Soccer Top “Black”

Blokecore - Supreme-_-Emilio-Pucci®-Soccer-Jersey-_Blue_

Supreme / Emilio Pucci® Soccer Jersey “Blue”

Blokecore - PALACE-UMBRO-Jersey-_Black_

PALACE UMBRO Jersey “Black”

So, there you have it. Blokecore isn’t just a trend, it’s a full-on volley into the world of fashion. It’s a chance to celebrate your love for the beautiful game, unearth hidden gems in vintage stores, or rock the latest threads from streetwear giants.

Remember, when it comes to blokecore, the final whistle on looking good hasn’t blown yet. So lace up your trainers, grab your favorite jersey, and get ready to score some serious style points off the pitch.


For the latest releases, breaking news, and exclusive interviews, stay tuned to the SNKRDUNK Magazine and @snkrdunk on Instagram. Explore the SNKRDUNK App too and don’t forget to use our welcome code from the banner below before making your first purchase. Additionally, if you would like to try a pair out, visit our stores in Singapore and Japan!


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