Candace Parker’s legacy in women’s basketball continues to grow, this time off the court. She recently took on the role of President of adidas Women’s Basketball, a move that promises to significantly impact the sport.

Parker’s history with adidas goes back to her draft year (2008) when she joined the company as part of the Los Angeles Sparks. This partnership led to a groundbreaking moment—the adidas Ace Commander, launched in 2010, became the first-ever women’s signature basketball shoe from the Three Stripes.

While her signature line ended after the Ace Versatility in 2011, the “Ace” legacy continued through collaborative collections. The 2021 adidas Exhibit A “Ace” Collection paved the way for the 2022 Exhibit B iteration, showcasing Parker’s lasting influence on adidas footwear.

Now, in her new leadership role, Parker is poised to double down on her trailblazing efforts. She will be instrumental in expanding adidas’ impressive roster of female athletes, which includes star players like Aliyah Boston, Hailey Van Lith, and Nneka Ogwumike. Additionally, she’ll have a direct say in shaping adidas’ women’s basketball product lines.

This appointment by adidas is a clear message: the brand is committed to empowering women in basketball. With Parker at the helm, adidas Women’s Basketball is poised for an era of inclusivity and transformative leadership.

Source: Nice Kicks / @nicekicks

In other news, check out the adidas Humanrace Samba Pack. Alternatively, you can also head to the SNKRDUNK App via the banner below and browse the latest and greatest in sneakers, streetwear, and TCG.