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3rd May 2024 EDT RELEASES

YZ STORE Brings Contemporary Japanese Streetwear to Your Doorstep

Among the apparel are tees that are only available on the SNKRDUNK App and HYPE DROP, SNKRDUNK's next-generation concept store for the curious and fashion-forward.


If you’re a fan of contemporary Japanese streetwear, you’ll be delighted to know that YZ STORE is bringing nine trending streetwear brands from the Land of the Rising Sun right to your doorstep.

Guess what else—if you have an account on the SNKRDUNK App, you also have access to exclusive apparel from the collection available only to you!

Shop the YZ STORE collection via the SNKRDUNK App and HYPE DROP on 4 May 2024 at 8AM (ET) / 8PM (SGT). Set your alarm, turn on notifications on the SNKRDUNK App, and stay locked for the drop, so you can cop before there’s no stock.

Learn about the brands and some of the items available in the collection below.



YZ STORE is an e-commerce platform that brings together an exciting collection of trending Japanese streetwear brands that include the likes of 9090, Younger Song, genzai, and My Sugar Babe—just to name a few.

With over 2.6 million followers on social media, YZ STORE is passionately supported by a loyal, young fan base that is into contemporary Japanese streetwear.



HYPE DROP is SNKRDUNK’s next-generation concept store for the curious and fashion-forward. Digital or physical, the offerings include a specially curated list of brands and designers, as well as collaborations. You can find out more about HYPE DROP here.

Let’s start with a look at the YZ STORE x HYPE DROP exclusive collection, which is only available to SNKRDUNK App users. It features tees from a 9090 x Younger Song collaboration, and HTH.

[SNKRDUNK EXCLUSIVE] 9090 x Younger Song King Logo Tee

White / Black

To commemorate the launch, 9090 and Younger Song have come together to drop a special collaboration t-shirt in SNKRDUNK’s colors. The limited edition design arranges the crown motif, a nod to 9090’s vintage style, with a part of Younger Song’s name—a unique design achieved through the fusion of both brands’ signature styles.

The front features elaborate embroidery while the back has a crack print. These contrasting textures are done on high-quality cotton, providing both comfort and durability.

[SNKRDUNK EXCLUSIVE] H flower logo T-shirt Exclusive

Black / White / Pink

HTH’s signature H flower logo t-shirt is now available in three colors: Black, White, and Pink. The H flower logo is printed with soft foam, giving it a premium and unique look and feel. The logos are available on the front left chest, and back, making this a great design for casual wear for both men and women.

Now, let’s move on to the wider collection.

Learn about the nine featured brands and get a taste of their offerings. If you resonate with a brand, you can check out its collection on the SNKRDUNK App.


9090 brand logo

Centered on the “revival of culture”, 9090 is a vintage-inspired streetwear brand that offers designs and items inspired by youth culture from the ‘90s –’00s.

Though 9090 has mainly operated online since its establishment in 2018, it has since expanded to retail stores in Osaka and Nagoya, with its flagship store situated in Harajuku. The brand has also had multiple successful collaborations with brands that include AAPE, Umbro, and Pokémon.

9090 apparel spotlight:

9090 × NERDUNIT Open Collar Shirt – Dark Navy

This stylish open collar shirt is the product of a collaboration between two popular Japanese brands: 9090, known for their bold and graphic streetwear designs, and NERDUNIT, famous for their unique and innovative takes on hip-hop fashion.

Made from a comfortable, lightweight fabric with a smooth feel, this shirt is perfect for casual wear in warm weather. The relaxed open collar design adds to the laid-back vibe, while the co-branded 9090 x NERDUNIT collaboration logo provides a distinctive touch.

Double Knee Vintage Pants – Khaki

These painter pants boast a vintage, “washed” look for a well-worn, authentic feel. Featuring a relaxed silhouette with a subtle taper and durable double-knee construction, they offer both comfort and style.

A custom 9090 leather patch on the waistband and a dimensional N Logo embroidered on the back pocket add subtle branded touches, making them a perfect choice for fans of the 9090 x NERDUNIT collaboration. This pair is perfect for anyone looking to add vintage-inspired pants to their wardrobe.

Younger Song

Younger Song brand logo

Founded with the vision of empowering trendsetting youth and amplifying their voices, Younger Song is a brand that draws inspiration from youth culture and the “new street” movement.

Younger Song apparel spotlight:

pigment Universal logo T – Brown

Younger Song’s popular Universal Logo T sees a new design iteration. Now, the entire t-shirt has been pigment-processed, and the logo cracked. This gives the t-shirt a unique look that differs from the regular version, perfect for adding to your collection.

Public Culture × Younger Song TEE – Black

Public Culture is a brand focused on youth culture, much like Younger Song, making this collaboration perfect for fans of either brand. The resulting collection of t-shirts reflects a vibrant, youthful personality with an element of boldness.


HTH brand logo

HTH blends casual staples with international streetwear styles. The brand’s signature heart logo is well-known among fans of Japanese streetwear, and pieces with the motif are very popular.

HTH apparel spotlight:

HTH x NO COFFEE photo Tee – White

This is a simple, easy-to-match, relaxed-fit t-shirt with a large graphic of a photo of the exterior window of the NO COFFEE Fukuoka store printed on the front. The HTH heart logo on the left cuff is also a key element that makes this piece pop.

HTH 2 point logo set up (ladies) “Green”

This t-shirt has a comfortable loose fit, and a cute puff-print logo. Get it together with matching shorts as part of a set so that you can wear it together, or even separately for endless outfit options.


centimeter brand logo

centimeter is a Tokyo-based streetwear brand comprising 10 members. The brand interprets skate and hip-hop culture through its creations. Its mascot, Ruler-kun, is featured on the cut-and-sew designs.

centimeter apparel spotlight:

CMT ruler S/S tee – White

This t-shirt aptly reflects centimeter’s design ethos: streetwear that fuses childhood nostalgia with an edge. Their mascot, Ruler-kun, is depicted in a style inspired by 2000s hip-hop. The piece aims to capture the playful spirit and desire to break the mold that the youth typically have growing up.

CMT ruler washed denim shirt – Light Blue

Featuring a distressed wash for a vintage look, this denim shirt boasts a unique design with a contrasting back panel and intricate embroidery along the contours. This versatile piece can be worn as part of a set or as a standalone jacket, making it a must-have item for your wardrobe.


BADWAY brand logo

BADWAY is a Japanese fashion brand launched in 2022 by director Daisei Kishi. The brand’s concept is “new grunge”, which embodies the spirit of wearing new clothes until they have a worn-out aesthetic. Pieces in the brand are a fusion of ’90s American casual and modern styles.

BADWAY apparel spotlight:

BADWAY Lose sukippa knit polo – Heather Gray

BADWAY’s “Lose sukippa knit polo” has a classic look, but for a twist, comes in a slightly oversized fit for a modern take. The body is made up of 100% cotton, and the embroidery thread is made up of 100% polyester. If you’re looking for a simple polo with a contemporary edge, this might just be the one.

BADWAY patchwork denim pants – Indigo

The BADWAY patchwork denim pants in “Indigo” is a unique take on classic denim bottoms—in true BADWAY fashion, it incorporates the element of being worn out in tasteful style. The pair is unisex, and arrives in “M” or “L” sizes.


genzai brand logo

“The present is momentary, the next moment is already the past.”

genzai’s concept hinges on escaping the present. When confronted by the many absurdities of the world, the brand wants fans to escape and move forward. By freeing themselves from the present, genzai hopes that they can see new imaginations at the end of their escape.

Under art director Tetsuya Nagato, genzai develops pieces that blend a wide range of cultures and ideas.

genzai apparel spotlight:

Big Logo Kint Vest – Off White

genzai’s Big Logo Knit Vest in “Off White” is a daring piece of outerwear that is sure to spruce up a simple outfit and take it to the next level. It comes in “M” and “L” sizes, is unisex, and is made of 100% acrylic.

genzai Pigment Cargo Half Pants – Black

Chill out in these comfy sweat cargo pants with big side pockets and a mini front pocket. The vintage-like pigment processing gives them a cool, worn-in look, and the thin fabric is perfect for hot summer days.

My Sugar Babe

My Sugar Babe brand logo

Beyond its roots in West Coast surf fashion, My Sugar Babe is growing rapidly as an international streetwear brand known for its versatile pieces that can be worn from the beach to the city. The brand’s signature designs are popular with the youth.

My Sugar Babe apparel spotlight:

WaiKei x MSB Maltese Athletic Tee – White

Featuring WaiKei’s signature dog motif, this t-shirt also has a subtle MSB patch logo on the sleeve.

For those who might not know, WaiKei is a casual wear brand created in Korea. Popular among K-pop idols, the brand has gained a following in Japan for its dog-motif caps and apparel, which often sell out very quickly.

My Sugar Babe Wappen og logo tee – Blue

The front of the t-shirt proudly displays the iconic MSB logo featuring the Sagara emblem, while the embroidered MSB branding on the back boldly displays the brand’s name in full. To finish, there’s a peace flower design on the sleeves.

Student Apathy

Student Apathy brand logo

Born in 2021, Student Apathy wants to be the antidote to “student apathy syndrome”. The brand hopes to bring the energy of street culture and style to students, so as to spark joy in them and prevent them from succumbing to indifference. Student Apathy doesn’t just follow trends—it incorporates a fresh perspective to create a unique, neo-street style.

Student Apathy apparel spotlight:

Student Apathy half zip knit polo – Purple

Stand out from the crowd with this eye-catching knit polo. Inspired by cigarette capsules, it features a unique all-over graphic pattern in a vibrant “Purple” color scheme. Crafted from comfortable knit material, it’s perfect for adding a touch of playful style to your spring wardrobe.

Student Apathy Nylon Ripstop Pants – Black

These convertible pants boast a zippered knee section, transforming seamlessly from full-length trousers to stylish shorts. Crafted from lightweight, breathable fabric, they offer superior comfort and versatility throughout the year.



BALLSY.BROTHERS aims to provide bold fashion choices for their fans and hopes to unite them by that same thread. Taking inspiration from military wear, workwear, American casual style, and earth-tones, BALLSY.BROTHERS designs apparel that is tailored for the modern age.

BALLSY.BROTHERS apparel spotlight:

BALLSY.BROTHERS vintage striped shirt – Green

Introducing BALLSY.BROTHERS’ new vintage-inspired striped shirt, perfect for adding a touch of character to your wardrobe. Whether you’re into Americana, streetwear, or just looking for a versatile shirt to go with anything, this is the piece for you.

With its simple design, vintage-style flap pockets, and open collar, this shirt is sure to become your go-to for the summer. Made from a cool and breathable blend of 70% cotton and 30% linen, it’s perfect for those hot days.

BALLSY.BROTHERS amphibious military shorts – Purple

These shorts boast secure zip closures on the side pockets, perfect for keeping your belongings safe during any adventure—even a dip in the river. With perfectly sized side pockets and a thoughtfully designed back pocket, this piece of clothing seamlessly blends style and functionality.

Rock it casually for a laid-back look, or channel inner-city vibes with a matching vest. Plus, the nylon fabric pairs effortlessly with vintage pieces for a unique touch.

YZ STORE SNKRDUNK App Release Details

The YZ STORE collection will be released on the SNKRDUNK App and HYPE DROP on 4 May 2024 at 8AM (ET) / 8PM (SGT). The 9090 x Younger Song King Logo Tee in “Black” and “White”, and the H flower logo T-shirt in “Black”, “White”, and “Pink” are exclusive to the platforms.

To stay ahead of the launch, download the SNKRDUNK App now, stay tuned to the SNKRDUNK Magazine and follow us on Instagram (@snkrdunk)!

Streetwear on the SNKRDUNK App