[Update 2 May 2024] It seems we’re not just getting one, but ten units of the TAG Heuer x Kith “Formula 1” watches, as well as an apparel collection. Among the watches, there’s a shared model by the duo, accompanied by seven Kith-exclusive and two TAG Heuer-exclusive designs.

Drawing inspiration from the cities housing Kith’s flagship stores, the Kith-exclusives will comprise five rubber strap models, limited to 250 pieces each, along with two stainless steel bracelet models, limited to 350 pieces each. The two TAG Heuer exclusives, featuring rubber straps, will be limited to 825 pieces each. Additionally, the shared model will have a cap of 1,350 units.

For enthusiasts, there’s an exclusive collector’s box set containing all ten watches, each with numbered engravings, with only 75 units available worldwide.

The pre-launch of the TAG Heuer x Kith “Formula 1” watch collection will kick off on 3 May in Miami to coincide with the start of the F1 races this weekend, followed by the global launch on 6 May through Kith and TAG Heuer channels. For full details, check out the page here.

Kith, the American lifestyle brand and boutique led by Ronnie Fieg, has officially partnered with Swiss watchmaker TAG Heuer to unveil a collaborative watch titled “Formula 1”.

Early images of the watch showcase a motor racing-inspired design on the dial, featuring a revamped “KITH HEUER” logo. This logo also appears on the caseback, surrounded by classic Kith box logos, alongside its “200 METERS” water resistance rating, “SWISS MADE” designation, and its unique number out of the limited edition of 1,350 pieces.

Full details of this collaborative watch will be unveiled on 1 May at 8AM (EST). Stay tuned here for further updates.

In other news, check out the LE SSERAFIM Fan Meeting “FEARNADA” 2024 S/S Official Merch.

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