Jordan Brand unveils the highly anticipated Air Jordan 39 as the iconic line enters its fourth decade. Rising Orlando Magic star Paolo Banchero will christen the shoe during Game 1 of the Eastern Conference Playoffs against the Cleveland Cavaliers.

“It’s an honor to wear the Air Jordan 39s for our first playoff run,” Banchero said. “MJ’s playoff dominance is legendary, and unveiling these shoes in this arena is special.”

The Air Jordan 39 embodies Michael Jordan’s signature playing style. It boasts cutting-edge technology for enhanced performance, particularly in agility and quick changes of direction.

Crafted with meticulous detail, the shoe seamlessly blends speed and stability, offering unparalleled benefits for on-court agility.

In a first for Jordan Brand, the Air Jordan 39 features full-length Nike ZoomX foam. This revolutionary technology delivers an impressive 85% energy return and a responsive, cushioned feel, significantly impacting performance. Additionally, the herringbone traction pattern enhances both speed and control.

The design draws inspiration from Jordan’s iconic moves, incorporating elements reminiscent of the Air Jordan 9 in a subtle nod to his legendary career.

Jordan Brand has curated a collection of nine distinct colorways for the Air Jordan 39, excluding Player and Regional Exclusives. Eight of these colorways include:

• SOL: This clean all-white design celebrates the iconic beginnings of Michael Jordan’s legacy.
• LUMIÈRE: A sophisticated black and white design that captures the essence of the City of Lights after dark. 
• UNIVERSITY: A light blue palette celebrating MJ’s collegiate roots and the legend he became.
• CROIX: A timeless black and white palette that is inspired by the Nike Air Jordan 9 and MJ’s mastery on the court.
• BARON: This neutral tri-color palette symbolizes MJ’s early days on the diamond.
• GUO PE: Guo Ailun’s exclusive iteration of the AJXXXIX that features his signature seafoam green, a hue symbolizing good fortune.
• HERITAGE: This bold red colorway celebrates MJ’s enduring legacy in Chicago, and offers a fresh take on a historic colorway.
• STYLE: This colorway captures the essence of MJ’s 90s style, embodying the power of feeling good through looking sharp.

The Nike Air Jordan 39 will debut in the “SOL” colorway on 23 July 2024, with a retail price of US$200. Get it via Nike brick-and-click stores. In the meantime, keep it locked to SNKRDUNK Magazine for the latest and greatest on sneakers, streetwear, and all things related to the culture.

Sources: Sneaker Bar Detroit, Jacques Slade

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