The Instapump Fury 94, a quintessence of Reebok, celebrates its 30th anniversary this year. To commemorate the occasion, the British shoemaker partners with XLARGE and atmos for a special iteration of the pair.

This tripartite collaboration imbues the iconic silhouette with a blue tie-dye motif on its pump plate. Said motif paying an homage to its epoch when the design was highly popular. Classic details include the Reebok vector logo on the upper and heel, while the insole boasts a special co-branded logo featuring all parties.

Lottery for the XLARGE x atmos x Reebok Instapump Fury 94 “Blue” will be held at calif from 26 April, 10AM (JST) through to 2 May, 8:59AM (JST). It will then be succeeded by a wider release on 3 May on atmos, XLARGE, and ZOZOTOWN. The pair will have a price tag of 23,500 JPY (~US$160).

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