[Update 19 Apr 2024] New campaign images by adidas featuring BABYMONSTER have just surfaced! The duo now highlights a range of Samba, Gazelle, and Spezial footwear models. Check out the shots in the gallery above and keep an eye on SNKRDUNK Magazine for more K-pop streetwear content.

Accompanying their highly anticipated comeback with their first mini-album, titled “BABYMONS7ER”, K-pop girl group BABYMONSTER has now been announced as the official global partner of adidas.

This marks the latest official partnership between the sportswear label and a YG Entertainment-affiliated artist, following BLACKPINK.

BABYMONSTER

Debuted in 2023, BABYMONSTER is a K-pop girl group formed under YG Entertainment. The group consists of 7 members—Ruka, Pharita, Asa, Ahyeon, Rami, Rora, and Chiquita.

Kicking off the partnership, the members of BABYMONSTER showcase various trendy ensembles featuring apparel and footwear from the three-stripes label in both adidas’ announcement video and the performance video for their latest title track, “SHEESH”.

While additional details have yet to be disclosed, we can expect more exciting campaigns from the duo in the near future. Stay tuned to the SNKRDUNK Magazine as we keep you informed on the latest fashion buzz surrounding K-pop artists.

In other news, check out the TREASURE x Crocs collaboration.

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