Nike Tokyo Taps XG for Air Max Dn Campaign
Highlighting Y2K-inspired ensembles that complement the footwear model.
Ahead of the official launch of the Nike Air Max Dn on Air Max Day, 26 March, Nike Tokyo has joined forces with Japanese global pop group XG to present a collaborative campaign featuring the latest footwear model.
XG
Formed under Avex’s XGALX project, XG is a South Korea-based Japanese female pop group, consisting of seven members–Jurin, Chisa, Hinata, Juria, Cocona, Maya, and Harvey.
In alignment with their modern and futuristic concept, members of the girl group showcase various Y2K-inspired sportstyle ensembles, highlighting white and grey colors along with metallic silver elements, which further accentuate and complement the “Black” pair of Air Max Dn.
Check out the campaign shots in the gallery above and anticipate the Nike Air Max Dn’s debut on 26 March via Nike SNKRS. The pair will retail for US$160.
Additionally, Nike Tokyo will hold a “Dynamic Land” event in Kabukichō, Shinjuku from 23 to 30 March to commemorate the launch, allowing visitors to experience and immerse themselves in the concept behind the innovative footwear model through special installments and contents.
In other news, check out the Nike Air Max 1 “Monarch”.
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