Korean fashion is setting trends worldwide, and rising star BLR BLUER is poised to join the ranks of powerhouses like Thug Club and PROJECT G/R.

This fresh designer brand, known for its unique blend of decadence and earthy tones, has teamed up with Reebok Korea for a limited-edition Zig Kinetica 2.0 Edge collaboration.

BLR BLUER takes the Zig Kinetica 2.0 Edge, known for its off-road prowess, and injects it with a wild, Asian-inspired edge.

Gone are the bright colors seen on South2 West8‘s prior effort on the model. In their place, a dark and mysterious aesthetic. Reflective shoelaces snake around the upper, adorned with special patterns, while metal fasteners add a touch of industrial chic.

For its rollout, BLR BLUER opened a pop-up store at GALLERIA Department Store in Apgujeong, Seoul. From 15 March, fans can acquire pieces from the new season BLR BLUER’s inline items alongside the exclusive BLR BLUER x Reebok Zig Kinetica 2.0 Edge.

There’s no word of a wider, global release but perhaps it will surface on the SNKRDUNK App soon enough. Stay tuned!

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