PUMA has joined forces with Squishmallows, a plush toy brand, for a playful collection that merges comfort, cuteness, and streetwise flair in three iconic PUMA silhouettes and colorways.

The Cali, RS-X, and Suede XL have each been transformed to embody the personalities of beloved Squishmallows characters Lola, Cam, and Winston. Expect Lola’s vibrant colors on the Squishmallows x Puma Cali “Lola”, Cam’s energy reflected in the Squishmallows x Puma RS-X “Cam”, and Winston’s charm exuded in the Squishmallows x Puma Suede XL “Winston”.

The shoes boast character-specific details and exclusive Squishmallows hang tags, making them a true collector’s item. Multicolored accents nod to the vast Squishmallow universe, while the Squishmallows logo adds distinctive branding.

Squishmallows have become a global phenomenon, loved for their marshmallow-like texture and adorable characters. This partnership marks another exciting chapter for PUMA in 2024, adding to their impressive collaboration list that already includes One Piece, NBA 2K, PlayStation, and a Marvel Spider-Man collection.

The Squishmallows x Puma Collection drops on 15 March 2024. The three models each come available in gradeschool (GS), preschool (PS), and toddler (TD) sizing, and are priced between US$65 and US$100.

Get them at brick-and-click PUMA stores and select retailers.

Source: Sole Retriever

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