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19th February 2024 EDT RELEASES

Sporty & Rich and adidas Originals Reimagine the Classic Samba for 2024

A modern twist on adidas' classic 1950 football shoe.

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In an exciting collaboration between LA-based lifestyle brand Sporty & Rich and adidas Originals, a fresh take on the iconic Samba sneaker has been unveiled, marrying vintage aesthetics with modern flair. This partnership breathes new life into the Samba, originally launched in 1950 as a football shoe, now reimagined for 2024 with a contemporary twist.

The upcoming Sporty & Rich x adidas Originals SAMBA 2024 edition is seen to have a crisp white leather upper, accented with navy and red stripes that pay homage to the shoe’s rich heritage. The design is further elevated by a classic gum outsole, maintaining the Samba’s timeless appeal while introducing a touch of sophistication.

Detailing is key in this collaboration, with metallic gold branding adding a luxurious feel. The “Sporty & Rich” name replaces the traditional “SAMBA” text in gold lettering along the side and tongue tags, signifying the unique fusion of the two brands. Cream-colored laces and co-branded details seen on the heel, and insole complete the sneaker’s elevated look.

While the release date remains under wraps, this collaboration between Sporty & Rich and adidas Originals is eagerly anticipated. Keep an eye out for further announcements on this stylish reinterpretation of the adidas Samba, set to make a statement in the world of footwear in 2024.

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