The humble clog: once shunned as fashion faux pas, now a ubiquitous trend leaving many scratching their heads. BZDZZZ decided to tackle this sartorial mystery head-on with their debut release, dubbed the “GOOD SHOES.”

“This design concept originates from my childhood when society deemed these shoes unattractive,” BZDZZZ muses, “however, in recent years, I’ve observed a rapid surge in the popularity of this footwear style.

“This observation has led to numerous questions: Why did shoes once universally considered unattractive suddenly become fashionable? I find myself unable to provide a definitive answer. To unravel this mystery, I initiated an experiment.”

BZDZZZ took the love-it-or-hate-it clog and “set it on fire”. Sixty percent of the “GOOD SHOES” are adorned with a vibrant flame pattern, a cheeky challenge to the clog’s newfound fashion status.

But beyond the playful fire motif, the “GOOD SHOES” offer substance too. Crafted from lightweight injection-molded EVA foam, they boast a comfortable, 3D-like feel, all wrapped in a sleek “Light Ivory” colorway.

For a mere US$70, you can become part of the BZDZZZ experiment. Head over to their website and grab a pair of “GOOD SHOES”—whether you see them as fashion forward or fashion faux pas, they’re guaranteed to spark conversation.

In other news, JJJJound and adidas Originals give us something to look forward to for FW24.