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12th April 2024 EDT RELEASES

Converse Korea Taps aespa’s Karina for Spring 2024 Campaign

Spotlighting the De Luxe collection.


[Update 12 Apr 2024] Building upon their partnership, Converse Korea unveiled new campaign visuals on 11 April, coincidentally Karina’s birthday. The duo now spotlights the latest Run Star Utility Sandal and Chuck Taylor All Star Cruise models. Explore the gallery above for a closer look!


As we step into the new year, Converse Korea unveils its latest “Create Next, Nothing’s Wrong” campaign for Spring 2024, featuring the newest brand ambassador, Karina from the K-pop girl group aespa.

In a series of campaign imagery, the duo presents various stylish ensembles that highlight Converse’s De Luxe collection. The De Luxe Wedge model serves as a new elevated heel platform iteration of the classic Chuck Taylors, accompanying the De Luxe Heel, while the De Luxe Square features a squared toe box, reminiscent of the Rick Owens DRKSHDW collab.

The Converse De Luxe collection officially launches on 3 January in South Korea. Each footwear model will arrive in three colorways–Egret, Black, and Saddle, with retail prices ranging from 119,000 KRW to 145,000 KRW (~US$91 to ~US$111).

In other sneaker news, check out the Nike Air Jordan 11 “Bred Velvet”.

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