HOKA, a brand synonymous with comfort and innovative design since its birth in Annecy, France in 2009, has unveiled the HOKA Ora Primo, its most daring iteration within the Ora series yet. This shoe is not just a step but a giant leap into the future of post-run footwear, combining style with unparalleled comfort.

Available in eye-catching “Forest Floor” and classic “Black” colorways, the Ora Primo showcases an eclectic, almost otherworldly slip-on silhouette. Despite its bold and somewhat bulky appearance, this shoe is meticulously engineered to provide the ultimate relief after a strenuous run, staying true to the Ora series’ legacy.

The Ora Primo’s design is a marvel of material and aesthetic fusion. The shoe features a soft-knit collar that snugly embraces the ankles and an insulated puff upper that ensures a cozy, cushioned fit.

But the real showstopper is its oversized, zig-zag elastic laces, winding through the shoe like a snake, adding a dynamic and almost living element to its design. The stacked outsoles, composed of 30% recycled rubber, are both eco-friendly and durable, complete with a protective toe bumper for added resilience.

Available now on HOKA’s official website, the Ora Primo, priced at US$120, is ready for purchase in both “Forest Floor” and “Black”, with a promising “Vanilla” colorway set to join soon.

Perfect for athletes seeking post-run relief or anyone who appreciates a blend of futuristic style and comfort, the Ora Primo is a versatile, all-season footwear option.

In other sneaker-related news, check out the HOKA ONE ONE Reboots the Mafate Speed 2 With Fresh Colorways.