Justin and Hailey Bieber’s church outing in Los Angeles on 13 December wasn’t just about faith—it was a potential fashion revelation. While their Balenciaga leather jackets might have been classic Bieber, Justin’s shoes stole the show, hinting at the launch of his rumored sneaker brand, SKYLRK.

These futuristic kicks, devoid of any existing brand logos, sparked speculation. No website, no Instagram, just a legal document outlining the 2022 copyright filing for SKYLRK’s name and logos. The plot thickens.

The document reveals SKYLRK’s focus—apparel, specifically sneakers, boots, and casual wear like t-shirts, hoodies, and hats. And the attorney on record? Bobby Ghajar, the same lawyer who advised Hailey on trademarks for Rhode, her beauty brand. Coincidence? We think not.

Further fueling the fire is Justin’s history with “Skylark”. In 2018, he playfully called it his “alter-ego”, a curious connection that adds to the SKYLRK puzzle. His recent obsession with other mystery sneakers and slides strengthens the theory that these are SKYLRK prototypes, a brand potentially stretching beyond footwear.

Could Ryan Good, Bieber’s close friend and Drew House founder, be co-piloting SKYLRK? Their fashion bromance suggests it’s possible.

For now, details remain shrouded in secrecy. But one thing’s clear: Justin Bieber is playing a fashion game unlike any before. Whether it’s SKYLRK or another creative venture, his “church clothes” just got a whole lot cooler. Stay tuned, a revelation should be upon us in the next year.

In the meantime, check out the ASICS GT-2160 arriving in “White/Black” and “Seal Grey/Jewel Green”.

Source: Highsnobiety