Joining the ranks of esteemed South Korean luminaries such as LE SSERAFIM and Stray Kids’ Felix, the K-pop boy band RIIZE has now been appointed as an official house ambassador for the renowned luxury brand, Louis Vuitton.

Who? RIIZE

Formed under SM Entertainment, RIIZE is a K-pop boy band consisting of seven members–Shotaro, Eunseok, Sungchan, Wonbin, Seunghan, Sohee, and Anton. Having only debuted in September 2023, the group has already gained widespread attention with addictive tunes including “Get a Guitar”, “Memories” and “Talk Saxy”.

“The group has garnered significant attention for its trendsetting and confident fashion style. Their comfortable and liberating fashion choices have already piqued interest in the fashion world, and they are eagerly anticipating future collaborations and adventures with Louis Vuitton”, said the luxury house.

Check out the campaign shots via the gallery above and stay tuned for more exciting projects to come from the duo.

In other news, check out 6 insider secrets to buying sneakers online.

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