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13th October 2023 EDT RELEASES

Nothing Is Launching a Nothing Apparel Line

The makers of the Nothing Phone are officially crossing over to streetwear.

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After taking the tech industry by storm with its stripped-down, no frills products—the Nothing Phone and Nothing Ear series—London-based Nothing is going for a slice of the fashion world with its latest announcement of Nothing Apparel.

According to the post, “Nothing apparel is a uniform for the designers, engineers. The creators. Anybody that wants to make something new happen… this is Nothing’s design ethos in textile form”.

The Carl Pei-led tech startup worked with hip audio design studio teenage engineering on this collection of workwear-inspired apparel. Given Nothing’s strong, unmistakable hardware design and visual identity, it actually isn’t hard to imagine what a Nothing uniform might look like.

Currently, the only available picture of the Nothing Apparel line is of a white work shirt featuring zip pockets. But, if you’re in London, you can catch the exclusive preview of the clothes at Dover Street Market London from now through 15 October. At the DSML launch event, utilitarian shirts and pants, in white, grey and blue, alongside white nylon caps were spotted.

The Nothing Apparel is “coming soon”, so keep your eyes peeled for the latest release info.

Speaking of hype collaborations, Stüssy and Birkenstock are reuniting for a second time!

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