Luxury fashion house Louis Vuitton has officially announced K-pop girl group LE SSERAFIM as their latest brand ambassador, following the likes of other South Korean celebrities such as Felix from Stray Kids and Hyein from NewJeans.

This isn’t the first time the duo has worked together, as the girl group previously graced the stage for the luxury brand’s Pre-Fall 2023 after party performance in Seoul, South Korea, just months ago.

Who? LE SSERAFIM

Debuted in 2022, LE SSERAFIM is a K-pop girl group formed under Source Music and HYBE. Consisting of five members–Chaewon, Yunjin, Sakura, Kazuha and Eunchae, the group has garnered significant attention in the entertainment industry for their unique concepts and addictive tunes including FEARLESS, ANTIFRAGILE and UNFORGIVEN.

“LE SSERAFIM is a globally renowned music group with a powerful image both on and off the stage, and their music tells their own story. We welcome LE SSERAFIM as the new brand ambassador and look forward to their future journey,” said Louis Vuitton.

Stay tuned for more exciting projects to come from the duo.

In other related news, check out the Nothing Apparel Line.