[Update 12 Sep 2023] Additional campaign shots of the NewJeans x Levi’s ‘How Will You Wear Yours?’ collection have emerged. Check them out via the gallery above and we’ll keep you informed when there are further updates.

Following their official appointment as global ambassador starting Spring/Summer 2023, K-Pop girl group NewJeans and renowned denim label Levi’s have returned to present their latest collaborative campaign.

This time, the duo introduces appealing features of the Levi’s Tailor Shop, which allows one to customize classic denim silhouettes through various methods such as accessorizing and vintage finishes.

Highlighting the iconic 501 series, every member of the girl group flaunts their unique denim styles, incorporating patchwork designs, studded accessories, and distressed elements meticulously crafted in the customization studio.

Explore the campaign images in the gallery above, and don’t forget to visit your nearest Levi’s Tailor Shop to bring your ideal denim designs to life.

In other related news, check out CACTUS PLANT FLEA MARKET’s appointment as Artistic Director for ComplexCon 2023.

Images via WWD Japan, ELLE Thailand