Coca-Cola Korea has officially partnered up with Peaches, a lifestyle label originated from Los Angeles and Seoul, to present a limited edition merch lineup for the upcoming Superpop 2023 music festival hosted by Coke Studio.

The event is set to take place on 23 and 24 September at Misa Boat Race Park, featuring an exciting lineup of performance by artists such as NewJeans, Jay Park, BIBI, CL and others.

Taking to Instagram, South Korean hip-hop artist ASH ISLAND has shared early looks of a long sleeve top. The collaborative design adopts the beverage company’s signature color scheme, showcasing a white base decorated with red graphic prints on the front and triple branding on the back.

While full lineup details have yet to be announced at this time, the Peaches x Coca-Cola x Superpop 2023 merch collection will be releasing on 11 September exclusively via South Korean retailer KREAM.

Rest assured if more info surfaces, we will keep you informed here.

In other sneaker-related news, check out the NewJeans ‘Bunnies Club’ merch collection.

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