[Update 1 Aug 2024] The Hello Kitty x adidas Sambae has officially released today, 1 August, via adidas! Alongside it comes an array of other Hello Kitty footwear models, such as the Adifoam Stan Smith, Adilette Ayoon, and Superstar XLG. Head over to grab your favorite pairs now!

[Update 18 Jun 2024] There’s finally an update on the rumored collaboration with adidas. Thanks to Sole Retriever, official images of the Hello Kitty x adidas Sambae have surfaced, confirming a release sometime this year.

No official release date has been announced yet, but stay tuned to SNKRDUNK Magazine for updates as it could be coming soon.

Japanese entertainment franchise Sanrio is joining forces with sportswear powerhouse adidas to inject a fresh and captivating vibe into the Samba 2.0 model, with the iconic Hello Kitty mascot leading the way.

This marks the mascot’s latest three-stripes venture since an early Stan Smith release, and the duo has introduced some changes. In contrast to the plush pouch seen in the previous pair, the Samba 2.0 takes a more minimalist approach, featuring character outlines on its monochromatic leather and suede upper.

Beneath it all lies the chunky, semi-translucent outsole, a distinctive characteristic of this succeeding model, adorned in a soft shade of pink. Completing the design comes co-branding details on the insoles, accompanied by a colored mascot graphic.

No release details have been confirmed at this time, but the Hello Kitty x adidas Samba 2.0 is said to arrive in the coming months via adidas and select retailers. Until then, we will keep you informed on any updates here. In the meantime, check out the images provided by @kicksdong via the gallery above.

In other related news, check out the Stüssy x Talking Heads collab.