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18th August 2023 EDT RELEASES

grooverhyme Features G-IDLE’s Yuqi for Latest Fall 2023 Campaign

Presenting various trendy outfit coordinations.


Following a long-term partnership with Red Velvet’s Wendy, South Korean streetwear label grooverhyme has now tapped G-IDLE’s Yuqi for their latest series of campaign shots for Fall 2023.

The female K-Pop idol comes styled in various looks, spotlighting trendy pieces compromising of pullovers, zip-up hoodies, sweatpants and more. Each item presents a prominent aesthetic, such as jersey-inspired linings, college block fonts and graphic prints.

The grooverhyme 23’Fall 1st Collection is slated to drop on 18 August 2pm KST via MUSINSA and select retailers. For orders consisting of eight or more items as worn by Yuqi, exclusive photocards will be presented alongside the purchase.

Each product will be accompanied by one set of photocards, and two sets will be presented per matching set. For full details, head over to grooverhyme’s Instagram post here.

In other related news, check out Weverse Shop’s pre-order announcement for NewJeans’ “Get Up” merch.

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