When NFTs first took the world by storm, adidas was one of the earliest sportswear brands to embrace the brand-new Web3 world. The German giants were also one of the first companies to officially partner with NFTs, with adidas latching onto the likes of Bored Ape Yacht Club (BAYC), gmoney and PUNKS Comics back in late-2021. Now, those partnerships have come into fruition, with the all-new adidas Superstar “Into The Metaverse” making its debut.

Non-fungible enthusiasts will be quick to recognise the highlight of the show: Indigo Herz, or BAYC #8774. Indeed, it’s the BAYC that adidas owns, and is proudly displayed on the Superstar’s tongue label. Towards the heel, the rest of adidas’ Web3 exploits are featured, with the logos of BAYC, gmoney and PUNKS Comic displayed in a row. Elsewhere, the reworked Superstar also utilizes suede for most of its uppers, while the “Halo Blue” color symbolizes the digital world.

You can now purchase the BAYC-infused adidas Superstar “Into the Metaverse” via adidas’ website and store locations. It’s retailing at US$125.

In other sneaker-related news, check out the Nike Air Max 95 “Hyper Turquoise”.