Not many are as savvy as LeBron James is on the court, and let alone off it. Even as an active NBA player, he already has his hands in several industries. And it shouldn’t be beyond him to bridge these business together.

One such is UNKNWN, a streetwear and sneaker boutique he co-founded with Jaron Kanfer and Frankie Walker Jr. Recently, UNKNWN had an exclusive launch of LeBron 20s for Art Basel 2023. Succeeding that effort is this LeBron 20 “Message In A Bottle”.

As its name suggests, messages in bottles serve as inspiration for this imminent release. The upper sees a predominant premium suede construction, with Guava Ice setting the scene for a vibrant contrast.

Teal Nebula and Emerald Rise is added to the mix by way of the branding elements introduced on the double-stacked lateral Swooshes, and the parties’ marks on the tongue, conjuring visions of the sea. As a final flourish, the pair is retrofitted with a glow-in-the-dark outsole and Swooshes.

Find them on UNKWN’s webstore from 22 June with an RRP of US$210. If UNKWN’s Art Basel iteration of the LeBron 20 is a precedent, then expect these to sell out quickly as well. Make haste!

Elsewhere, Nike introduces the “Michigan State” colorway of the Air Max SYSTM.