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18th August 2023 EDT RELEASES

The Aminé x New Balance 610 “The Mooz” Is Ready for Release

Joining the class of Jaden, Jack Harlow, and Action Bronson to have their own signature NBs.


[Update 18 Aug 2023] Adding onto the last update, the Aminé x New Balance 610 “The Mooz” will get a wider release as well on 24 August. Find the pair on the New Balance website then with an RRP of US$160. Also, check out the playful, offbeat campaign and product images at the gallery above!

[Update 15 Aug 2023] The update we’ve all been waiting for. The Aminé x New Balance 610 “The Mooz” will finally make its debut on 22 August, as revealed by the man himself on his Instagram. Head over to his website where you can sign up for the newsletter right now. Good luck to those looking to cop!

[Update 28 Jul 2023] More photos of the Aminé x New Balance 610 “The Mooz” have just emerged, courtesy of @dane3fune. Therein are closeups of the shoes, offering a better look at all of its minutiae. Moreover, the new pictures showcase for the first time a look at the specially designed shoebox resembling a banana crate, thematically consistent with the pair’s motifs.

There’s still no release date yet but whatever images that’ve emerged thus far, should be enough for anyone to make a decision on them.

[Update 4 Jul 2023] More looks of the Aminé x New Balance 610 “The Mooz” have just surfaced, courtesy of the rapper himself. Check them out at the gallery above! With it already proliferating the internet, release details shouldn’t be far behind. Stay tuned!

[Update 7 Jun 2023] There’s now a full reveal of the Aminé x New Balance 610, officially dubbed “The Mooz”. It sports a yellow and brown palette reminiscent of an aging banana; dressing its mesh, glossy leather, and the iridescent finishes on the toe box, quarter panel, and heel molds.

A unique TPU bubble is placed on the lateral ankle. Like a snow globe, it features a floating banana inside while the casing is overlaid with “610”. Moreover, Aminé face graphic regal the shoes on the left pair’s heel counter along with co-branded banners on the tongue. The pair opts for a toggle lacing system along with rear pull tabs that can be unclasped to hook the pairs together for portability (as demonstrated by the rapper himself in a video).

The shoe is said to be housed in a specially designed shoebox, in addition to other accessories. Expect them to hit stores within the coming months. Stay tuned for more details!

[Update 6 Jun 2023] The Aminé x New Balance signature was teased last week by the rapper himself on Instagram. Although nothing in the video points to what the model is exactly, a new image alludes to it. If it bears any veracity, then the model would the 610. Stay tuned for more of such details to emerge. Hopefully a release date isn’t too far behind.

Aminé x New Balance 610v1

Since 2022, Aminé has served as an ambassador for the Bostonian shoemaker, and officially announced on Instagram that he’ll be getting his own signature sneaker. The teaser video sees him and two companions mulling over a local billboard. Therein shows wooden banana baskets adjacent to the headline “A Kid From Portland Has His Own Sneaker”.

Whether he’ll be reimagining one from New Balance’s beloved MADE in USA line, or he’ll be allowed to create an original one, it’s reasonable to assume his unique artistry will materialize onto footwear as well as it has with music. He’s been seen frequently with models like the 990v3, 2002R, and 992, in addition to appearing in many of NB’s promotional campaigns.

The teaser video is the only Rosetta stone but that’s enough to whet appetites for this upcoming release. Stay tuned for more details! More should emerge within the coming weeks.

In other sneaker-related news, Stranger Things and Casio are dropping an ’80s-inspired watch.