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15th November 2023 EDT RELEASES

South Korean Rapper pH-1 Launches Urban Clothing Brand “EGO FETCH”

With a Korea pop-up event slated to take place.


[Update 22 Aug 2023] Following the pop-up events in South Korea and China, pH-1’s EGO FETCH has now officially launched its online webstore. For those interested in copping, the website has confirmed to provide worldwide shipping. Shop their recent drops via their website now and stay tuned to our magazine for future releases from the label.

[Update 5 Jun 2023] pH-1’s EGO FETCH successfully wrapped up their Korea pop-up event, with all items selling out within the period. The label has also shared new concept images featuring the rapper himself, teasing new items for future drops. Take a look at them on the article slider above as we await the online store opening and more exciting news to come from the label.

[Update 29 May 2023] EGO FETCH has started rolling out product details for the first collection, which includes logo tees and multi-pocket cargo pants. The logo tee will be available in two colorways, with Washed Black being a Korea Exclusive and White set as an in-store exclusive piece.

A period of 2-4 June has also been confirmed for the Korea Pop-Up Store and any purchases at the event will qualify for a chance to take part in a giveaway. In the meantime, take a look at the latest shots on the article slider above.


[Update 24 May 2023] Following an announcement of the brand’s debut, behind-the-scenes shots have now been shared by EGO FETCH, which reveals pieces including logo tees, zip-up hoodies and cargo pants. Take a look at the images as we await an official launch date for the first collection.


South Korean rapper pH-1 has officially started an urban clothing brand known as “EGO FETCH”. While there are currently no details on what can be expected from the brand, a Korea pop-up event has been confirmed to take place in the near future to commemorate the first collection launch.

The rapper has also taken to Instagram to share an image of what seems to be a “EGO FETCH” branded shoe box, alongside polaroid shots of himself in a set of black outfit, suggesting possible apparel and footwear items from the upcoming debut collection.

Who? pH-1

Park Jun-won, professionally known as pH-1, is a Korean-American rapper based in South Korea. Currently signed to H1ghr Music, an international hip hop and R&B record label founded by Korean-American artist Jay Park, he is also widely known for his appearance on TV reality competition show “Show Me the Money 777” in 2018.

Stay tuned to our magazine for future updates on his brand “EGO FETCH”.

In other sneaker-related news, check out the atmos x adidas Originals Adimatic “Hommage”.

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