K-Pop is a global phenomenon. Love it or hate it, K-Pop has transcended beyond its musical genre and has turned into a household statement for brands and fans alike. These days, you can find traces of K-Pop in almost every facet and industry in the world.

The influence of certain groups or individuals, say BTS or NewJeans, has grown to a point whereby if any particular member dons a sneaker or apparel, the brand will instantly see their products sell out. The same goes for anything else that could possibly be commercialised—a simple recommendation on TV from an EXO member saw a specific Korean soybean paste brand sell out immediately.

It’s no surprise, of course, that more and more brands are looking to capitalise on the raging K-Pop wave, even here in the sneakersphere. We’ve seen Nike tap onto NewJeans for their recent Air Max Day promotions in South Korea in recent times, and boy was it huge.

This time around, Crocs is looking to do the same with K-Pop group WINNER. Yes, Really Really, Crocs is engaging Winner on their latest All Terrain Clogs.

To note, this isn’t the first partnership between WINNER and Crocs. Last year, the group starred as the frontrunners of Crocs Korea’s “Come As You Are” campaign, encouraging people to be comfortable in their own shoes. While they didn’t get the chance to create their own designs last year, this time they’re set to make things right.

Crocs Korea recently shared an Instagram post teasing the collaboration. The images depict the members sitting around a table, discussing and designing the All Terrain Clogs and Jibbitz. @le.syndrome further detailed the upcoming Clogs, sharing that they were slated for a release on 20 April.

The Clogs are designed by the members themselves, along with Hangul-themed Jibbitz and other cute designs. The Clogs themselves look to come in a myriad of colors, sporting a tiger camo look across all of the colorways. While it’s not immediately clear exactly how many colorways are set to release, we did spot a navy blue, black, and brown version thus far.

Expect more news about the WINNER x Crocs All Terrain Clogs to arrive soon, given that it’s soon to drop. Stay tuned as we’ll bring you the latest as soon as we can.

In other sneaker-related news, check out the Puma Clyde No. 1 “Walt Frazier”.

Images: Crocs Korea, @le.syndrome

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