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18th January 2023 EDT RELEASES

Joe Freshgoods x Vault by Vans Opens a “Chocolate Valley Resort”

A collection based on the study of Black travel.


[Update 18 Jan 2023] For those interested in copping the Joe Freshgoods x Vault by Vans “Chocolate Valley Resort” collection, an early release is set for 21 January exclusively via Joe Freshgoods and Every Now & Then. With campaign images revealed by the label, we are also expecting additional items to the lineup with the Slip-Hiker LX, co-branded tote bags and a pair of olive cargo pants. Check out the latest images in the article slider above.


2022 has been a busy year for Chicago-based creative Joe Freshgoods with seeing consecutive collaborative drops with New BalanceVans and more. As we look back and indulge in the past releases, an upcoming collaboration with Vault by Vans has already been announced by the Chicago label.

Dubbed “Chocolate Valley Resort”, the collection is based on Freshgoods’ study on the history of the Black travel movement. With aims to educate on Black culture, references in the collection are introduced through a lineup consisting of apparel and footwear.

Focused on a bright color scheme, shades of orange, pink and white are seen on various items, with green being a prominent element on packaging as a reference to past travel guides known as “Green Book”. With co-branded mohair cardigan, puffer jacket, t-shirt and beanie presented in the apparel section, footwear comes in the form of a two colorway variation of the skateboarding label’s classic Sk8-Hi silhouette.

Set to release globally on 27th January, the Joe Freshgoods x Vault by Vans “Chocolate Valley Resort” collection is expected to arrive via Vans and selected retailers.

In other related news, check out the 4 MONCLER HYKE collection.