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27th February 2023 EDT RELEASES

The Nike Air Max 1 “Shima Shima” Is Making a Comeback

"Shima Shima"-ing into the pack's 20th anniversary.

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[Update 27 Feb 2023] Just about a week more to the release, official images of the Nike Air Max 1 “Shima Shima” has now surfaced. Take a look at them on the article slider above and join us as we await for the official drop on 10 March.

[Update 10 Feb 2023] Air Max 1 fans, rejoice! The upcoming Air Max 1 “Shima Shima” has finally received a release date. Slated for 10th March at a RRP of US$160, this offering joins the Swoosh lineup just in time for Air Max Day. Stay tuned as we eagerly await official images from Nike!

[Update 30 Jan 2023] On-feet photos of the upcoming Nike Air Max 1 “Shima Shima” have emerged, thanks to resident early leakers @prvt.selection. Get a feel for how they look on your feet via the top slider above as we hang tight for more information regarding its highly anticipated release. Rest assured we’ll update this page as soon as we get them!

[Update 19 Jan 2023] More detailed images of the upcoming Nike Air Max 1 “Shima Shima” has surfaced thanks to @brandon1an on Twitter. While they’re largely similar to the previously leaked samples, we can now see the usage of premium tooling across its uppers, highlighted by a crochet-textured tongue. Stay tuned as we’ll bring you the latest news for this exciting release once we get them!

[Update 9 Jan 2023] More in-hand images have surfaced of the “Shima Shima” Air Max 1. There, we get a more holistic and angular looks. From the brown–white color-blocking, the striped sock liner, as well as the signature sole unit. A release date nor a price point have yet to be disclosed but there’s reason to believe they’ll arrive in the coming weeks. Stay tuned for updates!

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2023 seems to be a year of revivals for the Swoosh brand, with remakes of old models such as the upcoming Gamma Force as well as the once extremely rare Penny Hardaway’s debut Nike Air Foamposite both surfacing in recent times.

Joining the lineup of revivals, Nike is reportedly set to bring back one of the Air Max 1’s most popular styles, the Japanese-inspired “Shima Shima”, through new imagery that has recently been leaked on Instagram via @xcmade. While the “Shima Shima” theme has been replicated on various models such as the Air Trainer 1 not too long ago, dressing it in the evergreen Air Max 1 will definitely pique the interest of the sneaker cognoscenti given that its the collection’s 20th anniversary.

While distinctively similar to its predecessor in terms of its earthly tones, the silhouette incorporates a new lighter tone by giving the uppers a creamy base along with brown overlays on its Swoosh logo, mudguard and eyelets. The pack’s hallmarks, the prominent pinstriped sock liner, along with its iconic Japanese-worded tongue label, both retain their places on the new iteration.

While release details are scanty at the moment, the release of the Air Max 1 “Shima Shima”, much like its older counterparts, is expected to be a Europe-exclusive. Stay tuned as we’ll bring you the latest news as soon as we get them.

In other Nike-related news, check out the new Air Max Scorpion featuring detachable gaiters.

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