[Update 23 Feb 2023] Alongside campaign images of the Bad Bunny x adidas Campus Light, a new release date has now been confirmed for the pair. Officially dropping on 25 February, it will be available for purchase via adidas CONFIRMED app and Bad Bunny for $160. In the meantime, take a look at the latest images on the article slider above.

2023 is the Year of the Rabbit, but it may as well be (again) Year of the Bad Bunny. Call it a “loco” motion, the seminal Latin music artist is riding on the crazy momentum he’s built off of 2022. Breaking music records, making his Hollywood film debut with Brad Pitt, along with a string of releases with the Three Stripes.

Following up on last year’s Forum Powerphase and Forum Low collaborations is his overhaul of the adidas Campus. It features a premium mix of hairy suede and luxe leather, deserving of an artist of his stature. The titular “Cloud White” predominantly forms the upper, building uniformity with Chalk White, before being finished off with Aluminum on the tongue branding.

Aside from the earlier-mentioned suede and leather makeup, other notable features include the rope laces, the added interior collar on the heel, and the dual-tongue component.

On it, rests Bad Bunny’s signature third eye symbol imprinted inside a TPU gel bubble, while underneath features adidas’ Trefoil insignia. Additional branding elements arrive by way of the artist’s initials on the aglet, and the co-branding on the footbed. Much like their previous releases, this will also come with a custom shoe bag bearing both their logos. All packed inside the collab-specific branded shoebox.

Starting off the year strong, the pair will be released on 28 January on adidas CONFIRMED with a RRP of US$150.

Elsewhere under the adidas umbrella, check out the Kim Jung Gi x Kasina x adidas Campus “Hazy Yellow”. It seems the classic silhouette will be drawing a lot of eyes this year. All pun intended.