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5th December 2022 EDT RELEASES

Levi’s Shows WISDOM With “Project RE.”

REpurposing fashion.

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Sustainable fashion is an important factor that the current industry drives towards to. With Levi’s working to explore more possiblities with their denim material, Taiwan-based techwear label WISDOM has joined them with an aim to work on a more environmentally conscious project through modern technology.

Dubbed “Project RE.”, the project looks into the realms of American classics and music through an original virtual band created by the duo known as “RE. HEADBREAKER”. Tapping creative artist MING for the graphic designs, Levi’s Fresh colorized the abstract imaginary of the artwork and logos docked on the lineup of t-shirts, hoodies, trucker jackets and more.

Campaign images also shows a theme with the band members rocking the apparel in an unconventional fashion, set to kick off their space tour with their music represented by vinyl records and mic stands.

With a special exhibition set to be held at Taipei’s sunsun-museum from 1st to 4th December, the Levi’s x WISDOM “Project RE.” collection will be made available for purchase starting 9th November.

In other related news, check out the Deaton Chris Anthony x Vault by Vans collection.

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