With fashion being widely consumed by many within the land of the rising sun, there are countless of places that one can source for their needs and wants. Knowing the demand of the people, Japanese company ZOZO started ZOZOTOWN in 2004 as a fashion e-commerce site and has now turned into Japan’s biggest platform for fashion consumers.

As part of their ZOZO SHOES branch, the site has announced a collaboration with sports label Reebok for an exclusive sneaker collection release. Introducing the INSTAPUMP FURY 95, the duo went with a premium take with the use of velvet materials on the uppers, while 3M reflective panels fills the toe box. Keeping a cool aesthetic, the sneaker is finished in a core black colorway.

On the other hand, the Classic Leather model shows a contrast through a retro vibe with yellow and sail uppers. Layered with suede panels, garment leather construction also allows for a better fit while EVA midsoles provides better shock absorption.

Set to release on 17th November, the ZOZOTOWN x Reebok INSTAPUMP FURY 95 and Classic Leather will be made available via ZOZOTOWN for 20,900 JPY (~US$150) and 12,100 JPY (~US$90) respectively in unisex sizing.

In other related news, check out the Post Malone x Takashi Murakami capsule collection.