Sporty & Rich by Emily Oberg Lands First Collaboration With adidas
After more than a year in the making, former Complex Magazine editorial producer Emily Oberg's "DREAMS DO COME TRUE!!!!!"
Emily Oberg pushed Sporty & Rich to new heights, transforming it into a fully-grown label that connects vintage sportswear and luxury that is influenced by sporting and health-related messages. It began as an Instagram mood board, advanced into a magazine, and then into a small apparel selection. And now, the brand has landed its first collaboration with adidas.
The curated line encompasses three iconic footwear offerings which include the Samba OG, Stan Smith and Campus 80s. Oberg provided artistic direction to combine two co-branding monograms that achieve a perfect harmony ingeniously. For further elevated touch, each pair comes accessorized with a Sporty & Rich key ring.
Adjoining the sneakers, matching tracksuit sets comes commendable to retro sportswear. The inside of each set is adorned with Sporty & Rich’s motivational wellness phrase, with one featuring green and white accents and the other featuring a white and collegiate burgundy blend.
The Sporty & Rich x adidas collection is expected to drop online on the 22 November via Sporty & Rich and CONFIRMED.
In other sneaker-related news, take a peek at the urban jungle representative VICTORIA x Vans.