The evolution of HIDDEN.NY can be considered unprecedented. To call it an Instagram mood board is highly understating it. Although it started out as such, it’s metamorphosed to become a supreme, cultural tastemaker—covering the different facets of fashion, art, and music. Inspiration and knowledge is often shared and reciprocated, running on a two-way street. To boast, even an artist as big as Drake has openly acknowledged that he takes plenty from the curator, as much as he gives music—and memes.

Now, HIDDEN.NY has become a legitimate business with a growing operation; a brand on its own with collaborations with Salomon, BBC, and NEEDLES. Introducing a new apparel collection with N.E.R.D., they bring back to the fore one of music’s most influential groups. The offering is made up of streetwear staples of dual-branded hoodies, sweaters, t-shirts, and the trucker hats.

The hoodies come in brown and grey. The former, carrying the band’s green brain iconography with “HIDDEN” stylized in their logo’s font; the latter feature the words “Hidden is for lovers.” with the aforementioned graphic. The same motif runs through the t-shirts as well, in a wider range of colors, and with a broader range of graphics.

For the standout piece in its t-shirt line features the green brain on the chest with HIDDEN’s “h” logo printed on the back with heart graphics extending out of it. In the accessories department are retro-inspired trucker hats, in white–yellow and white–black.

The HIDDEN.NY x N.E.R.D. collection will be available from 7th October with HIDDEN members getting it at 12pm (EST) before the general release at 3.

Elsewhere in the world, Union Tokyo takes on Converse’s CX-Pro SK OX.